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Apr 3rd

Key Product Management Trends to Watch For In 2021

Before you launch a new product, find time to research and understand the market so you can have a clue whether the product will do well or not. Launching a new product during the pandemic has become a challenge because a lot has changed. The US savings rates have skyrocketed and consumers are quite worried because the economy is ailing. The product workflow can be affected by a wide range of elements that you should understand to help you when launching a new product. Here is a list of the top trends to pay attention to when it comes to product management.

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One of the trends is hybrid teamwork. With lockdowns and limited movements, many product management teams work remotely especially in 2020 after they learn about lean product management strategies. With that in mind, it is clear that managing your products through digital communications and in-office is the most ideal approach.

Don’t be surprised if your team tends to remain lean because that is a new trend in 2021. It is important to note that many companies transitioned to lean product management 2020 but you should not expect to go back to your conventional ways of product management soon. There could be changes depending on the government regulations and the shifting health behaviors of the population. Regardless of the time, one of the most crucial considerations when launching a product is to understand your consumers. With the advantages of virtual data collection, it is likely to be the norm even post-COVID.

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Besides, consumer privacy questions are expected to swirl going forward. For efficient operations of your business, ensure that you have a legal team to consult with on how to protect the privacy of your consumers before you embark on lean product management strategies suitable for your products. Apart from opportunists who will deduce ways to intercept data, you could also find yourself in legal tussles for data breaches.

The other product management trend you should learn about is the change in focus of products. That is not to mean that there we have not had digital products in the past but it is likely to shoot. You may argue that there have been digital products before but the truth of the matter is that there will be increased weight in 2021, and after the pandemic is brought down. As you consider lean product management strategies suitable for 2021, remember to lean on walled-off workflows by being strict on who does what.

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It is important to invest in lean product management right from the production phases. In turn, you may need additional resources equivalent to the extra effort. As you prepare for post-COVID marketing integrations, check out your state’s guidelines.

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